mixicap launching soon ! a new invention for bottled water drinkers

Water is fast becoming the most important segment in the global soft drinks industry, positioned as a fashion statement, a health and wellness enhancer or an expression of attitude.

No longer considered a boring substitute for fizzy, soft drinks, in 2006 flavoured water is expected to account for two in every three of the carbonated beverages consumed.

MIxicap has identified emerging sub-sectors within the water market and come up with a series of innovative concepts that build on the opportunities:

• power drinks the next generation of energy waters
• world drinks reflecting growing cultural and ethnic diversity
• traditional drinks focusing on nostalgia
• express drinks for on-the-go convenience
• gourmet drinks satisfying the sophisticated palettes of older consumers and hedonism for indulgent refreshment.